Market Access Support Programme (MASP)
The South African Department of Tourism, through the Market Access Support Programme (MASP), is inviting small and emerging tourism businesses to apply to participate in the South African Tourism Pavilion at Vakantiebeurs 2027 in Utrecht, Netherlands.
- Event: Vakantiebeurs 2027
- Dates: 7–10 January 2027
- Location: Utrecht, Netherlands
- Purpose: Connect South African tourism businesses with international buyers and promote their products to the global tourism market.
- Benefits: International exposure, networking with tourism buyers and stakeholders, and opportunities for business growth.
- Applications close: 16 October 2026 at 16:30
- Businesses must meet the MASP eligibility requirements and are encouraged to carefully review the programme guidelines before applying.
In short: This is an opportunity for eligible Cape Agulhas tourism businesses to gain international exposure and access to the European tourism market.
For more information visit www.tourism.gov.za