Strategic Marketing Plan for a Tourism or Hospitality Business

The Central University of Technology (CUT) Department of Tourism and Event Management is hosting a free online webinar on 28 October 2026 from 13:00–16:30.

The session will focus on developing a strategic marketing plan for a tourism or hospitality business, covering:

• Assessing your business, market and competitors.
• Setting goals and identifying target customers.
• Defining your positioning and marketing mix.
• Integrating social media into your marketing strategy.

The webinar will be presented by Prof Albert Strydom.

Registration closes 21 October 2026 at 16:00, and participants who attend the full webinar will receive a certificate.

Enquiries: Bianca de Klerk – meyerb@cut.ac.za