Zoetendal Vineyards and Bruce Jack acquire majority shares in Black Oystercatcher Wines, together creating the first BBBEE Level wine business focussed on the super-premium Elim Wine ward.
Agulhas Wine Triangle, South Africa – In an exciting strategic partnership, the recently revitalized Zoetendal Vineyards, under ownership of Mulalo Tshivhase, and winemaker Bruce Jack Wines have joined forces with Black Oystercatcher Wines founder, Dirk Human.
This collaboration heralds a new era for this pioneering brand and super-premium quality area. The joint venture will amplify Black Oystercatcher’s market reach, increase the group’s production capabilities, and demonstrate a shared vision of sustainable, high-quality winemaking.
Besides uniting three respected and established entities in South African wine, each team brings a strong, established brand and a unique set of strengths and advantages to the collaboration.
Black Oystercatcher Wines enjoys a fiercely loyal following and strong local presence for its award-winning portfolio. Bruce Jack, chosen by Drinks Business Magazine as one of the Top 100 winemakers in the world, is globally renowned for his innovative winemaking. And a revitalized Zoetendal Vineyards brings proven marketing expertise and the ability to penetrate new, high-end markets. The joint venture will see the alignment of the Black Oystercatcher brand, the Zoetendal brand, and The Berrio brand.
The partners believe this collaboration will allow them to meet the rising domestic and export demand for premium South African wines, especially from cool climate vineyards.
To achieve this, they have begun renovating the Black Oystercatcher winery and have embarked on an ambitious vineyard planting program. A strengthened distribution network will facilitate the increased demand and plans are in place to revitalize the Black Oystercatcher Cellar Door.
“Our shared values and deep respect for the Agulhas Wine Triangle form the foundation of this partnership,” said Denzel-Jonathan Swarts, Sales and Brand Executive for Zoetendal Vineyards. “We can build a business where our brands become benchmarks for South African cool climate wine excellence.”
The partnership’s emphasis on shared values extends beyond wine production to social responsibility and environmental stewardship. In alignment with Black Oystercatcher’s long-standing commitment to sustainable viticulture and the environment, the partners will continue the environmentally friendly practices that protect the unique Cape Agulhas ecosystem, guarding the integrity and life of its soils and biodiversity for future generations.
The JV will continue to provide “Contract Crush” winemaking services to other premium wine producers who source grapes from the Agulhas Wine Triangle.
Black Oystercatcher founder, Dirk Human, highlighted the excitement and impact of the partnership, “This collaboration is not just a business venture; it’s a strategic alignment of our values, ensuring that our wines will continue to reflect the essence of our land and our people.”
Mulalo Tshivhase spoke about the unique viticultural characteristics that make the Elim Ward and the Agulhas region perfect for super-premium winemaking, “Our region is already world-renowned for our cool-climate Shiraz and Sauvignon Blanc, with exciting results coming from new Albarino plantings. This is a direct result of the cool climate, the unique soils and the cold wind off the ocean. The many local and international awards already demonstrate the inherent quality of our region, with a style characterized by cool climate elegance and sophistication.”
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